Pretend for a moment, if you will, that you’re the captain of a big pirate ship on the open seas. Every day you have to swab the decks, check your charts, and finish a plethora of other tasks. Everything’s fine until a big ol’ shark comes and attacks your vessel. Are you gonna continue spending your entire day as you did, swabbing, checking, and so on? Or are you going to take that shark head-on until he’s “finished”?

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I woke up today and suddenly realized that my logo is just plain awful.

No one, ever

The fact of the matter is, it can be really difficult to know when you need to make a design change. There are a lot of reasons that change might be necessary; like re-branding a change of direction, or even business growth. But how do you know when to change everything, or if you should just keep on truckin’?

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For the past 2 weeks, I hadn’t written any articles or blog posts. Why you ask? For more than a month, the office has been very strongly focused on a really big design change to… well, everything really. And as the in-house designer, it’s been a project that I’ve had a very big hand in. The main thing that we’ve been focused on, as the title suggests, is designing a completely new logo.

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As I mentioned in Friday’s blog post, a logo can have a huge impact on how successful a business, organization, or person can be. A good logo reflects what you do, and how customers should think of you. A great logo does that, and has the ability to be easily recognized – even when changed!

I looked through thousands of logos and picked the 25 that I feel best represent those qualities. In no way have any of these companies endorsed, suggested to, or even contacted me. I’ve simply chosen logos that are, in my opinion, doing a great job at what they’re designed to do. Without further blathering, here’s the list of the 25 great logos and why they made it here today.

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