Spam email. In this day and age, it’s pretty much just a joke. No one takes it seriously, and even your grandmother can tell just from the subject line that it’s not worth reading. So who cares? Well, ummm… marketers do. And if you own or run or even just work for a business or e-commerce site, this is something you should care about too.
The short answer is, YES. But, like all things in this fast-paced world, short answers don’t really cut it, do they? There’s no single answer to the question of whether or not you’re being too organized, but allow me to give you a real world example, that also happens to be a personal experience.
Pretend for a moment, if you will, that you’re the captain of a big pirate ship on the open seas. Every day you have to swab the decks, check your charts, and finish a plethora of other tasks. Everything’s fine until a big ol’ shark comes and attacks your vessel. Are you gonna continue spending your entire day as you did, swabbing, checking, and so on? Or are you going to take that shark head-on until he’s “finished”?
The fact of the matter is, it can be really difficult to know when you need to make a design change. There are a lot of reasons that change might be necessary; like re-branding a change of direction, or even business growth. But how do you know when to change everything, or if you should just keep on truckin’?