I woke up today and suddenly realized that my logo is just plain awful.
The fact of the matter is, it can be really difficult to know when you need to make a design change. There are a lot of reasons that change might be necessary; like re-branding a change of direction, or even business growth. But how do you know when to change everything, or if you should just keep on truckin’?
For the past 2 weeks, I hadn’t written any articles or blog posts. Why you ask? For more than a month, the office has been very strongly focused on a really big design change to… well, everything really. And as the in-house designer, it’s been a project that I’ve had a very big hand in. The main thing that we’ve been focused on, as the title suggests, is designing a completely new logo.
As I mentioned in Friday’s blog post, a logo can have a huge impact on how successful a business, organization, or person can be. A good logo reflects what you do, and how customers should think of you. A great logo does that, and has the ability to be easily recognized – even when changed!
I looked through thousands of logos and picked the 25 that I feel best represent those qualities. In no way have any of these companies endorsed, suggested to, or even contacted me. I’ve simply chosen logos that are, in my opinion, doing a great job at what they’re designed to do. Without further blathering, here’s the list of the 25 great logos and why they made it here today.
In my second week here, I was told that one of the projects I’d be working on was the redesign of our website. In the month between then and now, I’ve been working with the rest of the team in figuring out exactly what we want our new site to be. My major role in this project is more in graphic design and art theory than it is in programming.
Last week, Facebook CEO Mark Zuckerberg showed off some big changes to the News Feed. Social media managers, marketers, and enthusiasts alike stood in awe of the changes and brand-spanking new layout. So what exactly is gonna happen and how?
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