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Hamptons Life is a brand new company that approached Lumina to develop an online platform for real estate firms and homeowners. The objective was to create an advanced, user-friendly and modern experience for listing sales & rentals of Hamptons-located properties, as well as presenting these properties on the website using a lucrative design language. The main focus of the site, in terms of conversion goals, is quick & easy lead generation.

Through our standard planning and design processes, the look of the website and customer journeys were defined, and development was under way. During the development process Hamptons Life was able to broker a deal with a top real estate firm to provision access to their database of properties via an XML API. Lumina developed an automatic data importer / updater that would regularly procure the property data and keep it updated.  The site’s client portal features a fully automated interface through which property owners / real estate firms may purchase subscriptions for listing their properties, and manage the details of their listings independently. They can upload pictures, create and update descriptions, and manage availability & pricing for rentals per day, week, or period, as needed. A customized subscription module was created in order to facilitate credit card charges with an automatic / manual renewal mechanism, as needed.

From the design perspective, we created a simple, clean layout that allows users to quickly find the listing they are looking for, view beautiful pictures with optimized high resolution, and select the dates they are interested in. They would be contacting the property owners directly and having an independent conversion with them, without the website being the “middle man” and facilitating the transaction – this gives the users and owners much more freedom than other platforms.

Learn more about how Lumina can do this for your business too!