Portfolio

Horizon Business Funding, a direct funder specializing in alternatives to small business loans, was in need of a new website with a revamped design and updated content. As the company specializes in Medical, Dental, and Pharmaceutical industries, it was important that their site be very modern and professional, to speak to their prospective clients. Since the website’s previous blog had hundreds of articles in it, we had imported these articles into the new website, cleaned the HTML and adjusted them to the new look & feel. In addition, the categorization of articles was reviewed and, in some cases, needed reorganization in order to help the user experience.

Working off of Horizon Business Funding’s logo, we built a clean, fresh site using a gold and black color scheme. The new website is focused on medical related businesses, and as such, the message conveyed in general look & feel, imagery and copy was adjusted appropriately from Horizon’s previous site. The design was geared towards medical services companies, and the look and feel, images and text were chosen to appeal to that type of industry.