Horizon Business Funding
Designed with medical industries in mind
Horizon Business Funding, a direct funder specializing in alternatives to small business loans, was in need of a new website with a revamped design and updated content. As the company specializes in Medical, Dental, and Pharmaceutical industries, it was important that their site be very modern and professional, to speak to their prospective clients. Since the website's previous blog had hundreds of articles in it, we had imported these articles into the new website, cleaned the HTML and adjusted them to the new look & feel. In addition, the categorization of articles was reviewed and, in some cases, needed reorganization in order to help the user experience.
Working off of Horizon Business Funding's logo, we built a clean, fresh site using a gold and black color scheme. The new website is focused on medical related businesses, and as such, the message conveyed in general look & feel, imagery and copy was adjusted appropriately from Horizon's previous site. The design was geared towards medical services companies, and the look and feel, images and text were chosen to appeal to that type of industry.
Our approach to website design and development projects
- Discovery: We start by working with you to discover all of your software needs, workflows, and business requirements.
- Planning: Next, we plan the project from start to finish, which helps us define the scope of the project and provide you with clear, accurate estimates.
- Creating a Demo: Then we create a demo to simulate the functionalities and features for your new software.
- Design & Development: Using the demo as a foundation, we begin programming while taking user experience and user interface into account.
- Testing & Feedback: With a primary version of your software, we perform QA testing while gathering your feedback for revisions.
- Project Finalization: After we handle all feedback, your software is ready; though changes and new features can always be added.
Learn more about our approach.
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