Qlip is a brand new company that recently secured a patent for its product – a stylish accessory engineered to securely hold the user’s glasses. Qlip came to Lumina with the goal of establishing both an online profile and legitimate company branding materials as part of a complete product launch. The company hired Lumina for a number of projects, including website design and development, brand identity and logo design, content creation, packaging design and video production, as well as various ongoing digital marketing services such as social media management, social media advertising, traffic tracking and conversion analysis.
The first step in this versatile project was to create a company brand identity, which included designing a logo, selecting brand color scheme / look & feel, designing a business card and providing general brand guidelines. This served as the base of Qlip’s package design, as well as foundation for the design – and ultimately development – of a custom WordPress website with beautiful design where users can purchase the Qlip product directly (eCommerce). We wrote all of the pages’ content, and the site uses features from the WooCommerce platform and integrates PayPal checkout as a secure payment gateway for transactions. We also created a professional promotional video for Qlip’s product that can be viewed on the site’s homepage. This process included pre-production planning, on-site professional videography and photography, incorporation of actors, models and extras, and post-production editing.
Upon launch of the site, Lumina has continued to manage Qlip’s online presence as it has begun selling its product to consumers, including digital marketing services such as ongoing daily posting of social media content to various networks, continuous optimization and maintenance of social media accounts, creation of digital ad content and management of pay-per-click (PPC) advertising campaigns using Facebook’s Business Manager and advertising platforms.
Our approach to website design and development projects
Discovery: We start by working with you to discover everything your website will require to the finest detail.
Planning: Next, we plan the project from start to finish, which helps us provide clear and accurate estimates.
Creating a Demo: Then we create a demo for you, refining it until it simulates every feature you want for your site.
Design & Development: Using the demo as a foundation, the features are all developed within the website design.
Testing & Feedback: Once the first version of your website is ready for review, we send it your way for feedback.
Project Finalization: After we handle all feedback, your website is done, with many options for additions or changes.